Mountain Hardwear engaged with Mountain Creative to help them get their key technologies into retailers throughout the UK and Europe. Using fabrics that are unique to Mountain Hardwear meant they needed to educate both retail staff and consumers. Playing on their logo's hex shape Mountain Creative created 3D hexes that could be used flexibly within stores visually whilst at the same time providing information about the benefits of some of their advanced technologies. This was backed up by banners, stickers, posters, header boards and clothing tags to create a cohesive look to the brand and one that retailers were able to use easily. With an in-store POS poster to give ideas about how the items all complemented each other and a competition rewarding the best window display, the retailers were delighted with the POS packages from Mountain Hardwear.