The name Millet became famous in the 1930s when the first shopping bags with shoulder straps appeared. Adapted a few years later into a backpack, the idea quickly catapulted the French brand to the top. The development of technical products for use in the mountain environment gave the brand a strong image, strengthened by the input and backing of the generation’s best mountaineers.
MOUNTAIN is delighted to have recently been awarded the task to help re-establish this legendary French brand into the UK market through an active PR and brand engagement strategy. On y va!