From brand strategy to creative design solutions we are an invaluable support unit for any marketing team of outdoor and active lifestyle brands. We create unique new stories and manage creative teams. We simplify the challenges that all internal teams face enabling them to work faster, smarter and with more innovation. We develop bespoke brand experiences across multiple channels, building everything from social platforms to integrated retail campaigns. We understand your markets, we know how to get results.
Mountain Creative's Mission
Our aim is to deliver the best and most relevant creative communication solutions for outdoor and lifestyle brands, thus enabling our clients to maintain existing audiences and to reach out to new ones.
Life outside of adventure sport always involved design in one form or another for Steve - he has lectured in design, mentored students, worked for a major US publishing house and advised on in-house design management. In 2004 he started Lavahouse Associates – a design consultancy which subsequently morphed into Mountain Creative. A specialist in brand development, design narratives and strategy, Steve creatively directs each project with the selected team.
As a professional skier and high level coach - his sporting life took him to the USA, Japan, Scandinavia and the Alps. He has represented his country, coached at the highest level, worked as a professional paraglider pilot and was a member of a top adventure race team in 2004-2007. He is also a director of the Kendal Mountain Festival having helped develop the organisation into the award winning international event that it is today.
A proud New Zealander - Jacqui comes from a marketing and political science background, working across a variety of sectors to deliver marketing strategies that are relevant. Jacqui is a highly talented strategic thinker, with a long-range approach to problem-solving and decision-making that involves objective analysis, thinking ahead and planning to ensure that any creative solutions have the right business relevance. She also keeps a watchful eye on clients' budgets and work deadlines.
Jacqui has wide ranging experience in the outdoor industry working in retail, adventure travel and as part of the marketing team for some of the world's biggest outdoor brands. Jacqui is a passionate photographer and advocate of outdoor life and travel, with a passion for skiing and biking. Having also lived and worked in Nepal, Japan, Aspen - USA, Australia, Austria, Switzerland and Ethiopia she has many stories to tell!
Clive has worked as a consultant alongside the MOUNTAIN team for several years. He is one of the UK's go-to PR experts for Outdoor brands and his track record is very impressive. With insider experience and strategic knowledge plus a former senior marketing role for Lowe Alpine, makes him an invaluable asset to our strategic team.
Clive is also a fellow director with Steve on the board of Kendal Mountain Festival. An accomplished climber - he has 'cragged' extensively both in the UK and overseas,
Originally from Prague, Petra holds a First Class Honours degree in Graphic Design and has also trained in jewellery design. She is meticulous and highly creative and brings a 'handcrafted' element to the MOUNTAIN team. A fantastic award winning illustrator and multimedia 'explorer', Petra gives an added creative dimension to our clients' projects.
In her free time Petra loves hill walking and cycling and has recently been initiated to sport climbing by the in-house team!
Jenny studied at Kingston University, and spent the last 4 years in London, working at a variety of top UK design agencies, smaller design studios and plenty of freelance projects - giving her experience from a variety of industry perspectives.
Her work centred around wayfinding signage for the last couple of years as she worked on the London 2012 Olympic Stadium wayfinding.
Originally from Devon, she decided to leave London and bring her design skills to Kendal where she could combine her creative work with a life in the outdoors where she can enjoy exploring the hills on foot, by bike and in the water. Jenny is an experienced triathlete (Iron Man distance) and open water swimmer.
Henry has been a full time professional photographer for nearly 20 years and has been participating in outdoor sports since being a young child. Having started skiing aged 5 he has represented Great Britain at Speed Skiing, been involved with mountaineering exploits in Europe, North America and Asia, and cycled across a range of disciplines at an elite level.
His action sports, documentary and portrait photography has been commissioned by a variety of commercial, non-profit and news organisations. Henry’s aim is to produce images that not only sit within the discourse that is contemporary art and culture but also compliment the very best in commercial print and digital media.
As a multi award winning self-shooting director and cameraman Dom Bush has been part of the TV, documentary and adventure film industries for a number of years.
From roaring sea cliffs to treetop canopies he has produced unique and inspiring content for film festival, web and feature film, working with many top athletes and adventurers along the way.
Central to Dom’s documentary work is an exploration of character and storyline, using originality and strong narrative as powerful creative tools. As well as being part of the Mountain Creative team he runs his own production company and teaches film production at Kendal College.
Dave is a respected photographer and film maker, producing professional content primarily for the adventure racing and outdoor industries.
He has worked throughout Europe and the Arctic, producing promotional films and stills photography in remote, mountain environments for high-end outdoors brands.